ABC BUSINESS

WELCOME

Steve Smith AREINZ
Managing Director

Top Marketing Realises Top Prices

You run your own business and you've decided that now is the time to sell. You have spent many years building up the business, toiled away, made sacrifices to ensure it is running smoothly and efficiently and producing something you can be proud of. Now it's time to sell. How do you get to maximize the price? We at ABC strongly believe that to get the best price you need to professionally market your business to the greatest number of people while at the same time maintaining the confidentiality you require.

Don’t let anyone tell you that selling to their database will get you the best price – how will you know if you don’t test the market? In many cases the best buyer is somebody new to the market.

Newspapers still reach the widest audience of all print media and attract new buyers that are yet to appear on anyone’s radar. Our presence in, and results generated from, the major metropolitan dailies is second to none.

Internet traffic continues to grow and our targeted websites consistently deliver quality buyer prospects.

Our dedicated magazine is the oldest publication of its type, providing us with a steady stream of domestic and international inquiries.

We have found that the best buyer can come from any one of a variety of sources and it would be foolish to ignore any of them.

Maximum activity, maximum inquiry, maximum result!

Regards,

Steve Smith AREINZ
MANAGING DIRECTOR

MANUFACTURER/ SIGNAGE

Overview

This business is a privately owned New Zealand company incorporated in 1961 and has extensive experience and knowledge in the industry. Based in Auckland and using the very latest technology, they can provide a complete sign service from design through to manufacture and installation. The business enjoys close relationships with their customers, and their goal is to provide total satisfaction in all areas of signage service delivery.

Strength of the Business

· Strong Brand

· Established Suppliers

· Quality Product Range

· Regular Repeat Customers.

· Top Staff including a well established network of contractors nationwide.

Factors Limiting Growth

The owner’s conservative nature and his plans to sell the business and retire are limiting growth. He has been unwilling to devote resources to additional sales staff, or to time in growing sales, preferring the “safe” option.

The business is dependent on its history, experience, dedication and reputation within its industry to attract business, rather than actively seeking out new customers and new work.

Marketing has been identified as a major weakness of the business.

Opportunities

The Directors believe that the addition of ambitious, professional sales-people to market products directly to customers would increase sales significantly. The present set-up of plant and premises could handle twice the current turnover.

Customers

The business has a diverse clientele, with many repeat customers being multi-site retailers. This business is a preferred supplier to many well-known companies.

Financials

Full financials are available which show a cash surplus that could be as high as $200,000.00 for the 2008/2009 year.

The Vendor's Role

The Vendor oversees the company and manages the general direction of the business. He estimates a total workload of 40 hours per week within the business and is prepared to give the new owner a comprehensive period of assistance for ease of transition.

Premises

The business is well located with easy access and reserved car parks. The commercial premises of 10,000 sq ft are clean and tidy and are fitted out to a high standard. They offer ample space for all storage, cutting and prefabrication work ,with spacious offices on the mezzanine floor and a well presented showroom. The building allows room for expansion or additional services.

Summary

This is a successful stand alone business that could just as easily be integrated into an existing signage company.

Ideally, it would suit someone with a mix of sales and marketing skills wanting a business with a regular, steady clientele and the opportunity to build on this company’s reputation for quality and dependability.

Price

Tangible Assets $294,000.00

Intangible Assets: $50,000.00

Stock: $5,000.00

Total Price: $349,000.00

Contact Peter Nola 09 630 1600 , 021 507 313

Ref: 21264

Click here to learn more

One Minute Quiz for Business Owners

(Theodore P Burbank)

Richie Lowe AREINZ

To sell or not to sell? This may help you answer one of the more difficult questions you may have to face as a business owner.

Is your business less enjoyable now than before? Y/N
Does your business challenge and excite you less than earlier?Y/N
Do you think of selling your business more often now than previously?Y/N
Do you find yourself complaining more lately? Y/N
Has your business come between you and your loved ones? Y/N
Has your business begun to level off or decline? Y/N
Are you concerned you no longer have the stamina your business requires? Y/N
Do you wonder what you would do if you sold the business? Y/N
Do you often wonder “What is my business worth?” Y/N
Would you be hesitant to personally guarantee a sizable loan in order to grow your business? Y/N

Should you begin preparing your succession plan or should you perhaps decide to sell now?? Count up the number of "Y's" you scored.

0 – 3 Congratulations! You are happy and probably quite prosperous in your business. Keep it up.

4 – 6 Pay attention to your “early warning” signs! It’s best not to make the mistake of staying too long. Go out on top. Sell when you are still having fun. The sale process could take some time.

7 – 10 Don’t let time spoil the fruits of your labour. It looks like you've already decided that you want a change. Choose what you want to do next, then act.

Richie Lowe is General Manager of Affiliated Business Consultants Ltd (ABC) and Immediate Past Chairman of the Business Brokers Division of the Real Estate Institute of New Zealand..